An evidence-based starting point
Review crawl and indexing behavior, page structure, internal links, performance, and the paths to contact or purchase. Use existing analytics and search data where access is available.
SEO and website growth
Find what holds your website back. Then fix it.
Technical SEO, service pages, performance, analytics, and ongoing improvements.
Based in Columbus, Ohio. Available for remote projects.
01
Where I can help
A website can look finished while leaving basic questions unanswered. Can search engines find the pages that matter? Can a visitor understand the offer? Does the inquiry form work, and can you tell where an inquiry came from?
I combine an assessment with implementation. The work might include repairing indexing problems, improving service pages, making the site faster, or connecting measurement to a real business action. We prioritize the changes using what the site and its customers are actually doing.
02
What we can build together
Changes shipped to the website
Implement the agreed technical fixes and content improvements: redirects, canonical URLs, useful service pages, structured data where appropriate, and clearer calls to action.
Measurement and follow-through
Verify the changes and review their effect over an agreed period. Separate search visibility, visits, and completed inquiries so reports stay connected to the business goal.
03
All work →Relevant work
PH Cleaning Co
My local cleaning business has dedicated service and service-area pages, published pricing, and an instant quote experience. It is a practical example of connecting search content to the next customer action.
View project ↗
CADFormats
A format reference and working conversion tool in the same site, with evidence-backed format pages and explicit conversion limitations. Useful functionality gives the content a concrete purpose.
View project ↗04
How we'd work together
- 01
Establish the baseline
Agree on the business outcome and review available search and analytics data. Identify technical problems and useful content gaps before proposing a recurring schedule.
- 02
Ship the highest-value changes
Work through a focused batch of fixes or pages. Verify them on the live site and record what changed so later results can be interpreted.
- 03
Review and choose the next step
Look at search visibility and relevant business actions over time. Ongoing work can be a defined monthly scope, with priorities adjusted to evidence and business needs.
The first conversation defines the fit. Scope, price, and timing are agreed before work begins.
Questions
Is this a full digital marketing service?
The scope here is the website: technical SEO, landing and service pages, performance, analytics, and conversion paths. Paid ad buying and day-to-day social media management are not included in this offer.
Do you guarantee rankings or a traffic increase?
No. I can commit to a defined scope, implemented changes, verification, and clear reporting. Search results and customer demand depend on factors beyond a website implementation.
Can we start with a one-time project?
Yes. An assessment and a focused implementation project can stand alone. A recurring engagement makes sense when there is useful ongoing work and a way to evaluate it.
Start a conversation
Tell me what you need to make work.
These details give me enough context to suggest a useful first step.
- Your website and the services or products you want to grow
- The business action that matters: inquiries, bookings, purchases, or something else
- What you have tried and whether search or analytics data is available
jeff@hooton.codes